Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: a blog post explaining a third-party battery product carries nearly two-thirds of your traffic. Your own home county search, "solar panels tipperary", ranks 17th from the homepage and 88th from the actual installation page that should own it. The site itself is well built, real trust badges, real reviews, real manufacturer partners, it just isn't showing up for the searches that lead to a job. It's all detailed below, with what to do about each one.
Your site ranks for 24 searches in Ireland and brings in 22 visits a month. The split matters more than the total: the traffic is almost entirely people reading about a product, not people ready to book an installation.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| sigenergy | 1K | 3rd, from a blog post about a battery brand, not your service. | Not a buyer |
| solar energy near me | 140 | 2nd, from the homepage. Your one real, if small, buying-intent win. | 2nd |
| solar panels tipperary (homepage) | 210 | 17th. Your own county, and the homepage is the best you've got. | 17th |
| solar panels tipperary (install page) | 210 | 88th. The page built to actually sell the job. | 88th |
| ev charger grant ireland | 210 | 54th and 64th, two of your own pages competing. | 54th |
The Sigenergy post is a good piece of content, it just isn't selling anything of yours. It brings readers who came to learn about a battery brand, not homeowners looking for an installer. Meanwhile the page that actually describes your residential solar and battery installation service, the one built to book a job, is sitting on page 9. That's the gap worth closing first.
The trust-building work on this site is genuinely strong. The gap is entirely about which pages Google is choosing to show.
This is not a design problem. You already have real trade photos, a real customer story, manufacturer partner logos and reviews genuinely shown on the site. This is steady monthly work: aiming the right pages at the right searches, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the monthly work that moves the numbers.
"Solar panels tipperary" and "ev charger grant ireland" add up to around 420 people a month typing those words into Google, on top of the roughly 1,000 already reading the Sigenergy post. Right now the buying searches capture almost none of that. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your keyword count is down 17% in a month, on a site that only had 24 to begin with. A thin ranking base shrinks faster than a broad one, and there's less room left to lose before the site is invisible on the searches that actually lead to a job.